What Creel does, and what it does it with.

Only photos on the water you fish get classified

Creel only classifies photos taken on the water you fish. The rest of your library stays out of it, so the log is accurate from the moment the scan finishes.

Creel reads the library in one pass. It finds the fish in a photo. A photo with two fish in it becomes two catches, not one. Photos taken at the house or the ramp never enter the log, because you drew those zones. What is left is grouped into the trips it came from — species, date, location, the lake, and the weather at that hour.

The first scan happens inside onboarding, not after it. Pick your lakes, set how strong conditions have to be before Creel tells you, and run the first scan — six steps and a ready screen.

Measure the fish from the photo

On an iPhone Pro the shot carries its own depth data from the depth sensor, and Creel reads the length from it. No board, no ruler, no ball, and nothing to set up before the fish goes back.

Photos without depth go to a short list you fill in by hand. Enter a length and Creel estimates weight from a curve fitted for 14 species; others use a general freshwater curve.

Uses the depth sensor on iPhone 12 Pro and later. See the note on the home page.

Seconds from fish to log

Press the Action Button, or tap Creel from the Lock Screen or Control Center, and the photo is taken and logged with the weather, pressure, water and air temperature, wind and time filled in. Nothing to type on the boat, and nothing forgotten by the time you are home. Or tell Siri you caught one.

A trip that logs itself

Route, weather, water and every catch, recorded while you fish. One tap on the watch marks a spot. The write-up is waiting when you get home.

Trips can start themselves when you reach the water, if you let them, and a planner scores a day ahead by lake and spot. A running trip shows in the Dynamic Island.

Find the seasonal hotspots

Find the seasonal hotspots on the water you fish. Every catch on the map, filtered by species or by this month across every year, with a heat overlay for where they cluster, so you know which parts of your lake produce in which season.

Name a spot and set how far from it a catch still counts, 50 m to 2 km. Lakes have real shorelines from OpenStreetMap; the five Great Lakes carry their official boundaries.

Where to start tomorrow

Creel reads the forecast against every spot you have caught fish at and names the one that fits the conditions.

The card appears only when conditions support a spot. On a day they do not, there is no card.

A species guide that adapts to your water

It marks the season and the temperature band your lake is in right now, and what to throw for your target species while it is there.

Coaching that knows your water

Every day Creel reads the conditions, the season and your own catch record, and writes a short note on what to try: the hours, the depth, the pattern you keep almost getting right. It gets specific once it has ten of your fish to work from. The analysis runs on your phone, never in the cloud, and is never shared with anyone.

Requires an iPhone with Apple Intelligence. When the model is unavailable the card is blank.

Search every catch

Search every catch by species, lake, spot, date, length or notes. Find the August fish, the 30-inchers, the one spot that keeps producing. Find what worked, where, and take the answer on your next trip.

A record book keeps lifetime totals, a personal best per species, and this season against last.

Lake water temperature across the year

See what your lake's water temperature does across the year, modelled on your iPhone from the local weather record. Log a reading from the boat and the curve moves to match it.

Water temperatures you log shift the model's estimate for that lake.

One score for right now

One score for right now, and the week ahead as dawn, morning, midday, afternoon and dusk. Weighted toward the conditions your own fish came in.

The score weights seven conditions — water and air temperature, pressure trend, wind, cloud cover, moon phase, time of day — toward the ones your own catches came in. Bite alerts fire at the threshold you set, with a daily cap and quiet hours. Today's score sits on your home screen, lock screen and StandBy.