Creel

Specimen

Striped bass · 24.4″ Lake Lanier · 7:57 AM Water 82°F 28.97 inHg, rising

How many fish did I catch last June?

Which cove was the big one in?

Dawn bite, or evening?

What was the pressure doing that day?

Why can't I find that day again?

Striped bass · 24.4″ · Lake Lanier · 7:57 AM · water 82°F · 28.97 inHg, rising

The logbook you never have to write.Page 1

Find that day. Fish it again.

Creel logs every catch in your camera roll with the lake, the hour, the water temperature, and the pressure, then lays the good days side by side. No account. Your spots and your catches are never shared. On the water, update your logbook by simply taking a photo. You probably do already.

Sent. A person replies with the link.

PrefacePage 2

We built Creel after too many trips to the same water, same week, same spot, same baits, coming home empty from what a year earlier had been the best day of the season. We wanted to know why. All we had was a camera roll and a fuzzy memory.

Other fishing apps could show a forecast, not why a day worked. Creel models your lake's water temperature day by day, reads every catch against its conditions, and suggests where to start and what to try. When time is short and conditions won't cooperate, it points you to the best hours and the best place to start: when, where and how you fish, backed by your own numbers.

Most fishing apps are built around sharing. But a spot shared is a spot fished out, and your log isn't something to sell to whoever pays for it. Creel keeps everything on your phone and never asks you to post a thing. That won't change.

— The Creel Team

ScanPage 3

Creel starts with where the photo was taken

Every photo carries its location, so Creel reads that first and keeps only the ones taken inside the water you fish. The rest of your camera roll is never opened. What is left is read by a model that runs on your phone, trained for one task: find the fish, name the species. No photo of yours is sent away to be looked at.

Date
May 17
Photos scanned
28
Catches found
24

Requires Location Services to be on for your camera: Settings › Privacy & Security › Location Services › Camera, set to While Using the App, with Precise Location on. A photo without it never reaches the scan.

CapturePage 4

Seconds from fish to log

Press the Action Button, or tap Creel from the Lock Screen or Control Center. The photo is taken and logged with the weather, pressure, wind, water and air temperature filled in. Or tell Siri you caught one. Nothing to type on the boat, nothing forgotten by the time you are home.

On an iPhone Pro the shot carries its own depth data, and Creel reads the length from it. No board, no ruler, nothing to set up before the fish goes back.23

Species
Striped Bass Morone saxatilis
Length
24.4″Measured
Lake
Lake Lanier
Location
Three Sisters Island
Date
Jul 4
Caught
7:57 AM
Air
76°F
Pressure
28.97 inHg · rising
Water
82°F
TripsPage 5

A trip that logs itself

Route, weather, water and every catch, recorded while you fish. One tap on the watch marks a spot. The write-up is waiting when you get home.

Lake
Lake Lanier
Date
May 17
Started
5:47 AM
Ended
10:25 AM
On the water
4 h 38 min
Distance
13.2 mi
Catches
24
Species
Spotted Bass 11 · Hybrid Striped Bass 8 · White Bass 3 · Black Crappie 1 · Blue Catfish 1
MapPage 6

Find the seasonal hotspots3

For every lake you fish, see where the fish come from, month by month. Filter by species or by month across every year, and plan your next trip around what your log data tells you.

Species
Striped Bass
Month
July, every year
Showing
43 of 99
WaterPage 7

Plan the season around the water, not the calendar3

Air temperature is easy to look up, but fish live in the water, and water warms and cools on its own schedule. Creel models the water temperature of any lake, day by day, from its local air record, on your phone. You see which way your water is trending, and where it sits against your species' feeding band, before you set foot on the boat. Across a year that becomes your lake's season: when the water reaches the band, how long it holds, and when it leaves.

94

Water 58°F is inside the striper’s feeding band; 6:45 AM is in the dawn window; light wind.

Illustrative. In the app, the score comes from your own log and the live conditions.

ScorePage 8

One bite score for right now3

The score runs from 0 to 100. It reads the conditions; it doesn't predict a catch. Creel scores 41 freshwater species, each against its own preferences. The most each condition can move the score for striped bass:

  • Water temperature: full marks in the species' feeding band, tapering toward its edges
  • Time of day: peaks at sunrise and sunset, lowest 10 am–4 pm
  • Wind: best at a light 3–9 mph
  • Cloud: best near 75% cover

Moon phase and pressure barely count, on purpose: solunar tables failed to predict catches in a 2023 study, and a few feet of depth changes the pressure on a fish more than a weather front does.

For coldwater fish like stripers and trout, warm summer water lowers the score. After ten catches logged with weather, each condition bends toward the conditions your fish came in. The weights stay fixed.

TomorrowPage 9

Where to start tomorrow3

Creel reads tomorrow's forecast against every spot where you have caught fish, and names the one that fits: air temperature, pressure, sky conditions and the fish you caught there before.

PrivacyPage 10

Built for anglers who don't want to share their secrets.

Your log is yours. It lives on your iPhone and in your own iCloud, and nowhere else.

  • No account. Nothing to sign up for, nothing to sign into.
  • No Creel server. Your catches never pass through one.
  • Your photos stay on your phone. The model that finds the fish runs there.
  • No ads, no tracking. Your location goes only to the weather and map services that fetch conditions.

Nothing you log is ever visible to other people. Read the privacy policy

Also in Creel
  • Creel learns from your catches. Each species you confirm makes the next identification more accurate.
  • Enter a length and Creel estimates the weight, from a curve fitted for 14 species; others use a general freshwater curve.
  • Bite alerts at the threshold you set, with a daily cap and quiet hours.
  • Trips can start themselves when you reach the water, if you let them. A planner scores a day ahead by lake and spot.
  • Name a spot and set how far from it a catch still counts, 50 m to 2 km.
  • A record book: lifetime totals, a personal best per species, this season against last.
  • Today's score on your home screen, lock screen and StandBy; a running trip in the Dynamic Island.
  • Back up the whole log, and restore one trip or one catch with undo.
  • A species guide that marks the season and temperature band your lake is in right now, and what to throw while it holds.
  • Coaching: every day Creel reads the conditions, the season and your catch record, and writes a short note on what to try. It runs on your device.13
  • Private Cloud Coaching, off unless you turn it on. Switch it on in Settings for a fuller tip, produced with Apple's Private Cloud Compute. Leave it off and every tip is written on your iPhone.
  • Search every catch by species, lake, spot, date, length or notes.
PricePage 11

Free to log. A plan for what the log tells you.

Everything is open for 30 days from your first scan. Then the log stays, and the score, the overlay and the coaching need a plan.

Creel subscription$29.99 a year

or $4.99 a month

  • The score, bite windows, alerts and the trip planner
  • The water-temperature model for your lakes
  • Length from the photo
  • Identification that learns from your corrections
  • Insights, spot suggestions and written coaching
  • The map's heat overlay and this month across every year
Price
Creel Lifetime$69.99 one purchase

Founding price: $69.99 for the first 1,000. Then $99.99.

  • Everything in the Creel subscription
Free$0

no time limit

  • Log catches, with the weather and conditions filled in
  • Scan your camera roll, with species identification
  • Trips, the map's pins, named spots and search
  • The whole record book, backup, restore and undo
  • iCloud sync, widgets and manual length and weight

Nothing written onto your records during the trial is taken back.

What each plan covers, in full

PlatformPage 12

Creel is an iPhone app. The measurement, the identification and the writing use hardware and models that only exist there.

Requires iOS 26.

Notes
  1. Coaching requires an iPhone with Apple Intelligence. When the model is unavailable the card is blank.
  2. Measurement uses the LiDAR Scanner on iPhone 12 Pro and later.
  3. Open for 30 days from your first scan, then part of the subscription or the Lifetime purchase.
TestFlight

The beta is a small group of anglers. We reply within two days, with the TestFlight link.

Sent. We reply within two days.

What beta testers get
  • A direct line to the people building it.
  • Everything unlocked while the beta runs.
  • Your bug reports and feedback shape what ships.
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